What is Reputation Management?
Reputation Management is all about looking after and managing your online reputation.
Maybe you've tried doing a Google search for your own name? When you did, maybe you found a few results that you had a role in creating yourself, maybe also a few search results that you had no chance to influence. There are an almost endless amount of sites and content on the web today. Search engines such as Google use complex algorithms based on huge amounts of criteria to decide which sites are ranking highest for searches. Search Engine Optimization (getting sites to rank higher) is a whole science itself these days.
Reputation Management is about getting in control of what is visible about you when people search for your name and trying to influence it in a direction you'd like. It's also about being proactive and making sure you are doing what you can as early as possible so you are in a good position if something bad should happen later on. This means getting control over profiles, sites and content that you have a chance to incluence.
For some people there is a storm out there already. They are public profiles or in another way known to a wider audience. Some have gotten themselves into a situation that has led to bad puclicity.This can take the shape of media articles, posts on blogs and forums, videos shared around, photos and much more.
It's essential to have a strategy and plan on how to deal with this ocean of potential online publicity, good as well as bad. With hundreds of sites, from social networks such as Facebook and LinkedIn, to video sites such as YouTube, to other social media channels such as Twitter or Flickr, there are lots of opportunities to influence what someone sees when they search for your name on Google.
How would you like to look online?
Reputation Management is not about in an illegal way trying to remove or damage sites that are already out there and who might have content about you. Instead its about doing what you can to get the content you like out there, content that you think provides a more accurate picture maybe.
Reputation Management is a hybrid of many different fields of knowledge. It includes Search Engine Optimization (SEO), Social Media, knowledge of different types of content as well as online marketing and PR. On top of this is an administrative and structured role dealing with how to best manage all the profiles and content that is published. It's also important to monitor the web so you can quickly find out if something new is said or posted somewhere.
Our clients can take many different shapes.